Are your local staff and representatives prepared to speak to the media at the time of a crisis?

Learn how to handle media response in an emergency situation from its onset, before the corporate media response team takes over. Gain communication skills to provide adequate and structured information to the media, while avoiding common errors that lead to confusion and negative attention.

Course details
Duration: 3 days (24 hours)
Recommended level: Professional and Management
Prerequisites: Clear understanding of emergency response and airline business

What you will learn

• Recognize common media pressure points and the implications these have on a response
• Present information without room for misinterpretation
• Take control during interviews and develop key messages
• Select the right spokesperson in a crisis situation
• Protect your company’s image and brand when handling a crisis situation

Who should attend

• Airline Station Managers and Country Managers
• Ground Handling Managers and Supervisors
• Airport Authorities

Key topics

• Emergency Response Planning key factors
• Stakeholder objectives during a crisis
• Informal press briefings
• Social media management and response
• How to say “no” to an interview and during an interview
• Practical guidelines for interaction with the media

Course dates

May 21 - 23, 2012