Understand what it takes to lead an airline to success through this dynamic learning environment!

Course details

Duration: 5 days (40 hours)
Recommended level: Professional and Management
Prerequisites: None

What you will learn

• Gain an in-depth understanding of key airline cost and revenue drivers
• Understand the mechanics of airline financial and operational issues
• Analyze the factors related to market dynamics
• Enhance problem solving and critical thinking skills 
• Learn to convert strategy into concrete tactics 
• Appreciate the value of teamwork in a management setting

Who should attend

• Aviation professionals in middle to senior management 
• Past participants of the original  Airline Management Integration: Air Mercury course
• Senior managers in aviation related fields, seeking to develop a clearer understanding of the industry challenges and how they affect their aviation customers

Course content

• Network Planning 
• Pricing & Revenue Management 
• Marketing & Branding 
• Distribution & Sales 
• Loyalty Programs & CRM 
• Interlining & Alliances 
• Crew & Aircraft Scheduling

Air Mercury – Next Generation™ aviation management course was developed in cooperation with Cranfield University and Delft University of Technology, two of the world’s leading academic institutions.

This advanced IATA course was created to help airline management teams understand competitive market dynamics to improve problem solving and decision-making skills.

During five classroom sessions, you will work in teams to explore the factors affecting airline profitability and how they interrelate.  Using the latest simulation technology, you’ll test your skills by competing for market share and profitability of a virtual airline using real-life scenarios.  Performance reports generated at the end of each session illustrate the impact of different business strategies and provide valuable insight into the mechanics of airline competition.

Course dates

December 10 - 14, 2012